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Brand Spotlight

CLIO: The K-Beauty Brand
That Makes Makeup Actually Last

Lashes that won’t budge. Lips that stay vivid. Eyes that stay defined. Meet the brand behind some of K-Beauty’s most powerful formulas.

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You’ve done your mascara perfectly. Cat eye on point. Lips lined and filled. You step out feeling unstoppable — and two hours later, your mascara has smudged under your eyes, your lip colour has faded to nothing, and your eyeshadow has creased into the fold of your lid.

CLIO was built to end that problem. A Korean beauty powerhouse known for long-wear formulas that actually survive real life — humidity, heat, long days, even tears. This is makeup that doesn’t quit.

Here’s a complete guide to the full CLIO range available at ColoursWink — and exactly which products deserve a spot in your daily routine.


The Mascara That Earned Its Name

The CLIO Kill Lash Superproof Mascara is named exactly what it does: it kills every reason your mascara fails. Smudge-proof, flake-proof, humidity-proof. Whether you want bold volume or natural definition, CLIO has a version built for you.

The Fine version uses a slim micro-brush to separate, define, and volumise each individual lash without clumping — giving you that wide-eyed, doll-lash K-Beauty look. Available in Vanilla Black and Mousse Brown for a softer, more natural finish.

“I wore this through a full wedding in 30°C heat. Not a smudge. Not a flake.” — verified buyer

CLIO Kill Lash Superproof Mascara Fine
BESTSELLER

Kill Lash Superproof Mascara Fine

7G • 2 Shades • Vanilla Black & Mousse Brown

$13.00

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The Remover That Gets Every Last Bit

A superproof mascara deserves a superproof remover. The CLIO Kill Lash Mascara Remover uses a specially bent brush that reaches the front, back, and underside of every lash — dissolving waterproof formula cleanly without rubbing or tugging. Your lashes will thank you.

CLIO Kill Lash Mascara Remover

Kill Lash Mascara Remover

8.5G • Bent Brush Applicator • Gentle Formula

$9.00

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Eyes That Stay Defined All Day

The CLIO Soft Blending Shadow Stick is the lazy-girl secret to flawless eyes. One swipe of this creamy stick, a little blend with your fingertip, and you have a perfectly diffused wash of colour that looks like you spent 20 minutes blending — in under 60 seconds.

Available in 9 wearable shades from the soft peachy-pink Fall In Peony to the deep, moody Cashmere Mute. The creamy texture sets without creasing, meaning your eye look actually lasts as long as the rest of your makeup.

CLIO Soft Blending Shadow Stick
9 SHADES

Soft Blending Shadow Stick

1.4G • Creamy • Crease-Proof • Blendable

$13.00

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The Lip Collection That Has Everything

CLIO’s lip range is one of the most complete in K-Beauty — covering every texture, finish, and effect from bold vivid tints to plumping glosses to nourishing serums. Whatever you want your lips to feel and look like, there’s a CLIO product built for it.

Velvet Lip Pencil — The Perfect Line Every Time

The foundation of a great lip look is the liner. The CLIO Velvet Lip Pencil creates a seamless, skin-like lip line that blends effortlessly — no harsh edges, no feathering, no colour bleeding. Use it to define, fill, or create that K-Beauty “overlip” effect for naturally fuller-looking lips. Comes with its own sharpener.

CLIO Velvet Lip Pencil

Velvet Lip Pencil + Sharpener

1.45G • 8 Shades • Rosy Pink to Cozy Nude

$16.00

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Volumate Tint — Fuller Lips Without Filler

The CLIO Volumate Tint uses a unique hand-shaped applicator to build a plumping, volumising effect with every application. Available in Blur (matte velvet) and Gloss (shiny) finishes across 20 shades — from the soft Fluffy Ginger to the deep Misty Fig. This is the tint you reach for when you want your lips to look like the main character.

CLIO Volumate Tint
BLUR & GLOSS • 20 SHADES

Volumate Tint

3.8G Blur / 3G Gloss • Plumping Applicator

$17.00

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Water Soda Tint — Vivid Colour That Won’t Budge

Lightweight, nourishing, and impossibly vivid — the CLIO Water Soda Tint leaves a luscious stain on your lips that holds its colour through eating, drinking, and everything in between. Five fresh shades: Red Splash, Berry Fizz, Tangerine Pop, Sparkling Plum, and Icy Mauve. The kind of tint that makes your lips look like they’re naturally that colour.

CLIO Water Soda Tint

Water Soda Tint

3G • 5 Shades • Long-Lasting Stain

$14.00

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Crystal Gloss Plumper — Shine & Volume in One

Micro glitter particles give the CLIO Crystal Gloss Plumper a shimmery, glass-like finish while the lightweight formula actually makes your lips look and feel fuller. Two irresistible shades — Spicy Ade and Spicy Berry Tea — that work beautifully alone or layered over any lip colour. The kind of finish that catches light with every smile.

CLIO Crystal Gloss Plumper

Crystal Gloss Plumper

3.4G • 2 Shades • Micro Glitter Finish

$17.00

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Crystal Glam Balm — Honey Lips All Day

Imagine the glossiest, most nourishing lip balm you’ve ever tried — and then make it prettier. The CLIO Crystal Glam Balm delivers a honey-like glossy finish with deep hydration that layers from a natural sheer tint to buildable colour. Four honey-inspired shades: Honey Peach, Honey Cherry, Honey Apple, and Honey Fig. Your lips will feel incredible.

CLIO Crystal Glam Balm

Crystal Glam Balm

3.2G • 4 Honey Shades • Deep Hydration

$16.00

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Crystal Glam Tint — Honey Gloss That Lasts

The water-type formula of the CLIO Crystal Glam Tint glides on like a second skin and delivers a honey-like glossy colour that stays vivid for hours. The built-in brush makes precise application easy. 12 shades with names like Koshort Pearl Coral and Luxury Mauve Ruby — because your lip colour should feel like an accessory.

CLIO Crystal Glam Tint

Crystal Glam Tint

3.4G • 12 Shades • Built-in Brush

$16.00

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Glaze Lip Serum Keyring Set — Skincare for Your Lips

This is the lip product for people who treat their lips like skin — because they should. The CLIO Glaze Lip Serum is packed with Berry Hyaluronic Acid for deep, lasting moisture with a clear fruity tint and a high-gloss finish. Zero stickiness. The keyring design means it lives on your bag and you’ll actually use it every day. Four shades: Soft Fig, Juicy Berry, Peach Squize, and Bare Plum.

CLIO Glaze Lip Serum Keyring Set
COMES WITH KEYRING

Glaze Lip Serum Keyring Set

8G • 4 Shades • Berry Hyaluronic Acid

$15.00

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Build Your Complete CLIO Everyday Look

Everything you need for long-lasting, defined, confident makeup — from lashes to lips.

Step Product Price
Eyes Soft Blending Shadow Stick $13
Lashes Kill Lash Superproof Mascara Fine $13
Lip Line Velvet Lip Pencil $16
Lip Colour Water Soda Tint $14
Lip Glow Crystal Gloss Plumper $17
Remover Kill Lash Mascara Remover $9
Total $82

Why CLIO Stands Out in a Crowded Market

There are hundreds of K-Beauty brands. CLIO earns its place at the top because of one non-negotiable standard: formulas that actually perform. Not just in a swatch. Not just for the first hour. All day. In real conditions.

The Kill Lash mascara range became iconic not because of marketing — but because people wore it through workdays, weddings, gym sessions, and humid summers and came home still looking polished. That kind of trust is earned, not advertised.

At ColoursWink, CLIO is one of the brands we recommend without hesitation — to beginners building their first K-Beauty kit, and to experienced beauty lovers who want products that match their standards.

Ready to Try CLIO?

Shop the full CLIO collection at ColoursWink — authentic K-Beauty, fast shipping, easy returns.

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Authentic K-Beauty • Curated by ColoursWink

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